What is Search Engine Optimisation - SEO?
Internet SEO (Search Engine Optimization) is the art of fine tuning or styling a web page in such a way to improve search engine rank. Without good page ranking you will not achieve satisfactory levels of organic (free) visitor traffic.
Search engines will find all content in your web site if certain basic guidelines are followed. This is referred to as SEO (search engine optimisation) Your site needs to be optimized for the use of keywords and meta tags and they will if properly placed, bring traffic to your site.
They say content is king and that is never more true than with websites being kept up to date with current information. To keep the search engines coming back and regularly spidering your web site for content, regularly updating it with current information is vital. Keywords must be repeated throughout your text, but those keywords must also be consistent with your pages content.
Meta tags are essential and all keywords must be related to the text on that page. Keywords properly used and in the right balance, or keyword density as it is referred to will keep bringing the robots back and gain you higher placement within the searches. Google, Yahoo, MSN Live and most other search engines all look for the correct placement of on-page keyword rich text throughout your web site.
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Code of Conduct & Ethics:
We work to a strict code of conduct as to the practices we use to promote your site - in other words we will only use strict "white hat" marketing techniques.
We will not do anything underhanded. Back Hat techniques as they are sometimes referred to, may bring short term gains, but in the long run will cause your site to be penalised and possibly banned altogether.
It is usually a case of the earlier the better when it comes to SEO. A good time to hire someone is when you're considering a site redesign, or planning to launch a new site.
That way, you and your SEO company can ensure that your site is designed to be search engine-friendly from the beginning.
Web Design or Re-Design Process
Web Site Design: 5 Star SEO also design web sites. We will either redesign your old tired looking site or do a complete rebuild.
Web Design - Search for Domain Name Registration