Australian based Web Design, Marketing & Search Engine Optimisation:
5 Star SEO are an Australian based company offering effective expert (SEO) Search Engine Optimisation and Search Engine Marketing (SEM) web site services to our New Zealand and Australian clients.
(SEO) Search Engine Optimization is the technique of getting your site SEO friendly code, selecting targeted keywords that directly reflect the content of your web site, and site architecture.
This is done by placing them within the meta tags and on page text in a logical readable way so that it is easier for all major search engines and visitors to read and find relevant content.
SEARCH ENGINE MARKETING & SEO:
What is Search Engine Optimisation - SEO?
Internet SEO (Search Engine Optimization) is the art of fine tuning or styling a web page in such a way to improve search engine rank. Without good page ranking you will not achieve satisfactory levels of organic (free) visitor traffic.
Search engines will find all content in your web site if certain basic guidelines are followed. This is referred to as SEO (search engine optimisation) Your site needs to be optimized for the use of keywords and meta tags and they will if properly placed, bring traffic to your site.
They say content is king and that is never more true than with websites being kept up to date with current information. To keep the search engines coming back and regularly spidering your web site for content, regularly updating it with current information is vital. Keywords must be repeated throughout your text, but those keywords must also be consistent with your pages content.
Meta tags are essential and all keywords must be related to the text on that page. Keywords properly used and in the right balance, or keyword density as it is referred to will keep bringing the robots back and gain you higher placement within the searches. Google, Yahoo, MSN Live and most other search engines all look for the correct placement of on-page keyword rich text throughout your web site.