Search Engine Optimisation & Web Design:

Re-produced, courtesy of ENTIREWEB


Optimization is more than just a standard set of practices. As every good interactive marketing agency knows, it is different for each business, and within each industry.

bullet   With an effective search engine optimization of your website, (which is an ongoing process) we can dramatically increase your website ranking in the natural or organic searches (SERP's) since the big three, Google, Yahoo and Bing are constantly changing their algorithms to improve search results.


bullet   Those differences are one of the primary aspects that make 'do-it-yourself' optimisation without an interactive marketing agency such a risky prospect. An interactive marketing agency keeps abreast of the ever-changing landscape in order to implement best practices to achieve good positioning and visibility for a website -- they are also able to conduct in-depth research to understand what your competition is doing as well.


bullet   If you are learning from scratch and implementing as you go, you can be put at a disadvantage compared to competitors who hire professionals.


bullet  In this article, we'll walk through some of the most common misconceptions about optimization. We'll also look at what your company can do to see real optimization success.

SEO

Problem 1: Seeing Optimization as a Project With An "End Date"

Optimization, and online marketing in general, isn't a destination. Rather, it's a road, one that must be constantly traveled for optimal levels of success. There is no time when your optimization is "complete", in fact, even once your initial online marketing plan sees success, there will be other ways that you can improve your online presence. The process can always be improved.

Problem 2: Not Planning For Optimisation In The Long Run

Because online marketing is a process, wise companies will plan for optimization in the long run. Don't think of it as a short-term investment, and don't divert resources you are only comfortable diverting for a few weeks. Think about it more broadly, and give your optimisation plan the time and support it needs to be successful. Like any company initiative, if the program is understaffed or underfunded, it won't be able to thrive as it ought to.

Problem 3: Bad original design

Like trying to re-wire an old building for modern communications or boosting performance of an obsolete machine, fixing a bad website design is much tougher than building properly from scratch.

When we create a new website, we make sure to consider search engine friendly design and architecture before and during the actual development of the website. Almost all template-based websites are tough to re-engineer for SEO.

A good design from the start will save you a lot of time and money. In most cases it will put you ahead of a considerable number of your competitors. In most cases a high performing design for SEO is also a user friendly design.


Problem 4: Not Monitoring Progress

In the old days, it was next to impossible to know if your agency's plan was doing the job. But now, tracking online marketing results are easy. Think of it like cooking: you have to test the food every so often to see how it's going. If you need to make a change, you learn about it early on, and if the food is great, you know more about how to make it the next time around.

Web optimization is exactly the same way. Keeping track of what policies bring success and which don't will help you in the short term and in the long term. You will have more to work with when you start additional campaigns, and you'll have real results that you can point to. So much depends on customer preference, and only when you start to get a feel for that preference will you see the best outcomes.

Problem 5: Working Alone

It is the rare person who can successfully design and implement an online marketing optimization strategy without the help of an interactive marketing agency. Optimization is a very particular process, with a number of techniques and strategies to learn. Articles like this one can help, but it takes years of experience to become a real optimization expert.

Does it really make sense for you to spend your time learning, rather than hiring the expertise of an interactive marketing agency? In almost every case, focusing on what you do best - running your business - is the best idea. Leave it to the SEO expert.

Putting it All Together

Now you know some of the most common pitfalls that make optimization programs fail. Do any of them sound familiar?

If so, then you're now equipped with the knowledge to change the problem. You can start fresh, and get the optimisation results you're looking for. You might not see them overnight, but with time the effect will be noticeable.

Static websites with no content updates or new additions may prove successful for a period, but the most effective sites are those that are monitored, maintained, updated, and improved over time to enjoy continued success.

So why not get started today!

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