More About Search Engine Optimisation:
5 Star SEO started in N Z, but are now an Australian based company offering effective (SEO) Search Engine Optimisation to improve search engine rank. We also offer Search Engine Marketing (SEM) web site services to our New Zealand and Australian clients. Object being to increase your website's overall performance in the search listings.
Building, designing and improving any website's ranking in search engines is an essential part of running any online business. It needs to also be considered a major objective in any overall marketing strategy.
Put simply, SEO (or search engine optimization) is a set of web best practice techniques that allows the information published on your website to be found, understood and ranked against similar websites on major search engines like Google or Bing.
SEO is a major componenent of any website design and about understanding how people use Google & Bing so that your website is front and centre in the search results when they search for your product or service. It's also about understanding how search engines interact with your website content and what they look for when ranking your website against opposition sites.
About the Search Engine Optimization Industry:
The SEO industry is unregulated and has operated free from rules or regulations since its inception. As a result, the degree of competency ranges greatly from one SEO Expert to another. The SEO industry is clouded in mystery and seems at times impenetrable and impossible to decode.
Terms like 'SEO Guru' and 'Webmaster' help to support the notion that one has to dabble in magic to succeed on the Internet. However, this couldn't be further from the truth - after all, Search Engines are computer programs which operate by a strict and organized logic.
Search Engines all use a similar set of rules to determine how Web pages are ranked. These rules or algorithms create a content filter which enables them to serve relevant results to their users and filter out the majority of spam and black hat tactics.
Often, SEO's and Web site Owners overlook these simple on-page factors because they want instant gratification and a quick solution to their invisibility. These band-aids however, only mask the underlying penalties and deficiencies that Search Engine's are imposing on the Web page. Fixing the root of the problem will help utilize Link Flow more effectively and prevent wasted money and effort.
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